Savannah Square Pops
A local popsicle brand website designed to simplify product discovery and service booking.
Team: Yi-Ping Lin, Qingyuan Qiao, Henri Zheng
Year:
2025
Timeframe:
10 Weeks
Role:
Design Manager
Tools:
Figma
Category:
Web
Overview
Creating a sweeter and simpler way to explore Savannah Square Pops.
Savannah Square Pops is a family-owned popsicle business in Savannah that sells handcrafted flavors, runs events and hosts Girl Scout experiences. All of that was on the website, but people couldn't find it. As project manager and UX designer, I supported our team to reorganize the site around how people actually search.
Problem
The content wasn't missing. People just couldn't find it.
The existing website made it difficult for users to understand what Savannah Square Pops offered and where to find key information. Initial tree testing revealed a 47.8% success rate, highlighting significant issues with navigation and content organization.
Research
Learning where people expected things to be.
We ran surveys, interviews and usability tests to learn what people came to the site to do. An open card sort showed how they grouped the content, and tree testing checked the new navigation before we designed any pages.
The navigation used business logic.
People grouped content differently from the site, and used different words for it.
Experiences were easy to miss.
Events and Girl Scout programs existed, but people browsing for popsicles rarely found them.
"Playfulness should come from the visuals, not the navigation."
- Design principle
Solution
Every page answers one reason to visit.
People come to browse, visit, book or learn. We rebuilt the site so each of those has a direct path while the colorful local brand carries through every page.
Five clear destinations
The card sort shaped a new sitemap in customers' own words: Flavors, Pop Catering, Our Story, Merchandise, and Location.
Flavors worth exploring
Flavors moved from a flat list to cards, each with its own page covering the description and where to buy.
Experiences you can book
Girl Scout visits and other experiences now have their own pages and a booking flow, so people no longer have to email to ask what's included.
A menu you can scan
Popsicles appear as photo cards with the flavor name and a short description, so people can browse the whole menu at a glance.
Playful on the surface, clear underneath
Bright colors and local character live in the visuals, while the page structure stays simple so people can scan it.
Impact
We rebuilt the navigation from the card-sort results, tested it before designing any pages, and turned it into a site with a direct path for browsing, visiting and booking.
+39%
Tree-test success
2 → 7 of 8
Successfully booked Girl Scout event
4 → 7 of 8
Booked an experience without asking questions
Sitemap · menu + product pages · booking flow
