Product
Savannah Square Pops Website
Skills
User Experience Design
User Research
Information Architecture
Prototyping
Branding
My Role
UX Designer
Product Manager
Timeline
Mar 2025 - May 2025
Collaborators
Mercury Huang, Yi-Ping Lin, Qingyuan Qiao, Henri Zheng
Background & Problem
A sweet first impression got lost in the website experience.
Savannah Square Pops has the kind of charm that feels easy and inviting in person, but that same feeling wasn’t coming through on the website. With information spread out and key offerings harder to find, the redesign focused on making the experience clearer, welcoming, and easier for families and first-time visitors to navigate.
Research
The Savannah Square Pops that people know about.
People know Savannah Square Pops as a fun local treat tied to family outings, sunny days, and special events. The brand feels warm and playful in person, but the website didn’t always make it easy to quickly see what’s offered or where to go next.
Let's meet our users.
Important tasks like finding merchandise, store locations, special lunches, and event details were harder than they should’ve been. Users often had trouble guessing where that information lived, which made the site feel more confusing to navigate (n=11).
Find ice pop
Find merchandise
Order lunch
Find location
Purchase gift
Book event
69%
46%
15%
46%
85%
31%
Ideation
Remapping the website structure.
User Journey
What would the experience of Johnson family be like?
Design & Testing
Let's peek into the wireframes.
This is where the new structure starts to take shape.
Testing methodology.
To test the design, these methods are used to identify what was working and where the experience could be stronger.
A/B Testings
Data Points
Key testing results.
Primary research showed that task completion, SUS, and NPS all results above average.
90%
Task Completion Rate
82
System Usability Scale (SUS)
65
Net Promoter Score (NPS)
Final Outcome
Our final design.
