Product
Savannah Square Pops Website
Skills
User Experience Design
Information Architecture
Storytelling
interactive prototyping
User research & testing
My Role
Product Manager
This redesign project restructured Savannah Square Pops’ website to align with user mental models and simplify navigation. The focused was to organize information, clarify navigation, and refresh visuals to capture the brand’s playful spirit online.
Problem
Next-generation firefighting robots are gaining traction in the design field and were identified as an emerging future technology in 2025 by the Future Today Institute.
Recognizing a gap in this emerging technology, we saw an opportunity to reimagine and design how firefighters can respond more effectively once robots have contained the fire.
Timeline
March 2025 - May 2025
Collaborators
Mercury Huang, Yi-Ping Lin, Qingyuan Qiao
Henri Zheng
Solution
This innovative Augmented Reality (AR) firefighter helmet is designed to provide first responders with enhanced situational awareness in high-risk, chaotic environments. Inspired by AR glasses, this helmet integrates advanced real-time data visualization, thermal imaging, and navigation assistance, allowing firefighters to assess hazards, locate victims, and navigate through smoke-filled or obstructed areas with greater precision.
Research
Desk Research
Through surveys, individual interviews, open card sorting, and tree testing, we uncovered several areas of improvement to enhance the website’s current structure and usability.
73% of participants reported that tex are hard to read.
Only 46.2% of participants can find a popsicle without friction.
Users' way of thinking ≠ Current website categorization logic.
Labels in the navigation bar are confusing to users.
From 63 survey responses & 18 interviews & 35 open card sorting & 23 tree testing.
Site Map
The new site map restructures content around users’ mental models, reducing clutter and improving clarity.
