Savannah Square Pops
Website redesign for a local popsicle brand.
Savannah Square Pops brings a playful local brand online through a transparent and family-friendly experience. We focused on simplifying navigation and content discovery while highlighting flavors, ordering options, and the brand’s joyful personality.
Product
Savannah Square Pops Website
Skills
Branding
User Research
Information Architecture
Prototyping
User Experience Design
My role
UX Designer
Product Manager
Timeline
Mar 2025 - May 2025
Collaborators
Mercury Huang, Yi-Ping Lin, Qingyuan Qiao, Henri Zheng
Problem
Background
Savannah Square Pops is a family-owned, Savannah-based popsicle brand known for its handcrafted flavors and community-focused spirit. The business offers a variety of popsicle flavors, seasonal specials, and group services such as parties, events, and school programs, making it a popular choice for families and visitors alike.
Limited Digital Clarity & Discovery
Despite its strong local reputation, the existing website did not clearly communicate offerings or guide users through key tasks such as browsing flavors, understanding services, or placing orders. Information was scattered and navigation lacked hierarchy, creating friction for first-time visitors especially families looking for quick decisions. This disconnect between the brand’s in-person charm and its digital experience led to confusion and missed engagement opportunities. The redesign focused on improving clarity, navigation, and content structure to create a more intuitive and welcoming experience.
106%
Increase in
Conversion Rate
70%
Increase in
Total Sales
66%
Increase in
Add to Carts
73%
Increase in
Total Orders
How People Use Apple Health?
People use Apple Health to track different parts of their health, like steps, sleep, heart rate, and medications. Some use it passively—just letting it collect data from their iPhone or Apple Watch—while others connect it with apps like MyFitnessPal or Strava for a more complete view. Many users only check a few basic things, like how many steps they walked or how long they slept. Even though the app has a lot of features, most people don’t explore them because the layout feels cluttered, and it’s hard to know what’s important.
Did You Know These Fun Facts?
In IOS 17+, you can log your mood using emoji-based slider.
If you’re in a severe car accident, Apple Watch or iPhone 14+ will automatically call emergency services and notify your emergency contacts.
If you fall and don’t respond within 60 sec, it can call emergency services automatically (with Apple Watch).
What our users said
“There should be a way to select custom date ranges for trends. It’s very limiting right now.”
“All I want is a clean PDF of my monthly activity, but it’s impossible without third-party apps.”
“Sometimes my runs show up twice. Sometimes not at all. Editing this is so annoying.”
“It just tells me my walking distance is lower than usual… okay? So what now?”
“I didn’t even know there was a ‘Trends’ tab in Activity. It’s hidden unless you scroll and tap multiple times.”
Solution
Health Insights, Simplified
We bring together essential health insights into easy-to-read widgets, helping users quickly understand what matters most. The Health Highlights widget surfaces key trends and changes across health metrics, while Breathing Disturbances provides focused visibility into nighttime breathing patterns. Together, these widgets transform complex health data into meaningful signals users can easily understand and act on.
How To Keep Users Engaged?
Adding more customizable widgets for high-frequency tasks helps reduce the effort required to record daily data such as water intake, medication logs, and reminders. By surfacing these useful features directly on the main screen, users can quickly take action without feeling overwhelmed.
Health Highlights
Water Intake
Know Your Cycle
This cycle tracking widget visually displays where users are in their cycle, making it easy to understand patterns at a glance. Friendly reminders notify users when their cycle is approaching or arrives, helping them stay prepared and informed without stress.
Quick Water Intake and Medicine Reminder Widget
We designed lightweight widgets that allow users to quickly log their daily water intake with just one tap, reducing friction and making healthy habits easier to maintain. A dedicated medicine widget enables users to record medication intake throughout the day while providing friendly, timely reminders to help prevent missed doses. Together, these widgets support consistency by fitting naturally into users’ daily routines instead of demanding extra effort.
Cycle Tracking
Medication Reminder
Impact In The Future
Reduced Cognitive Load
Surfacing key insights through simplified widgets minimized the need for users to navigate complex dashboards. By prioritizing what matters most, the design reduced information overload and decision fatigue. Users could quickly grasp their health status without feeling overwhelmed.
Improved Daily Engagement
By reducing friction through quick-access widgets, users were able to log health data more consistently throughout the day. Common actions such as recording water intake or medication required fewer steps, making healthy behaviors easier to maintain. This shift helped transform tracking from a chore into a lightweight daily habit.
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